BJD ( Ball-jointed doll, referred to as BJD ) refers to the joint with ball type movable With the development of economy the improvement of standard of living, adult leisure toys toy market proportion accounted for rapid growth, which BJD has in the world has a huge user groups ( collections, lovers ) BJD products influential manufacturers are mainly distributed in the Asian region, such as the VOLKS company of Japan, South Korea SOOM company and Chinese DZ ( Doll Zone ) In this paper, through the study of BJD and Chinese traditional puppet contact and intersection, as well as the clothing culture and the clothing BJD exists between the mutual influence, promote each other closely related, its decorative basis for further development of the clothing display and dissemination of dress culture of the And augmented reality ( Augmented Reality, referred to as AR ) technology used in BJD display, on key technology based on the in-depth study, constructing digital BJD display