2009年4月7日《中共中央国务院关于深化医药卫生体制改革的意见》发布,它标志着我国新型医疗改革又走上一个新台阶。意见提出了“有效减轻居民就医费用负担,切实缓解‘看病难、看病贵’”的近期目标,以及“建立健全覆盖城乡居民的基本医疗卫生制度,为群众提供安全、有效、方便、价廉的医疗卫生服务”的长远目标。目前,我国医药行业还存在很多问题,如药价虚高,医生“认钱不认人”收红包及有病不医等。一系列《新医改方案》的出台,对我国医药企业的冲击力是不小的,对药品定价直至整个原有医药体制制度都已经产生深远影响。如何在新医改革之际,医药企业展开更有效的“营销”已经成为市场营销人士关注的焦点。因此,医药企业应对新医改契机,整合内外部资源,淘汰落后企业,优化企业管理制度,注重调节医患矛盾等,新医改对与之密切相关的医药企业营销提出的一系列崭新课题on April 7, 2009 "the Central Committee of the CCP State Council about Deepened Medicine Health Organizational reform's Opinion" issued that it symbolizes our country new medical service reform steps onto a new The opinion proposed “lightens the resident medical expense burden effectively, alleviates `sees a doctor difficultly, to see a doctor expensively ' the short-term goal earnestly”, as well as “the establishment perfect cover city and countryside resident's basic health system, provides the security for the populace, effectively, convenient, the moderately-priced health service” the long-range At present, our country medicine profession also has many problems, like medicine price empty high, doctor “recognizes the money not to recognize people” takes the red package and is not sick the medicine and so A series of "New Medicine Changes Plan" releasing, to Our country Medicine Enterprise's impulse is not small, already had the profound influence to the drugs fixed price until the entire original medicine system How when new medical reform, the medicine enterprise launched “the marketing” already to become the focal point which effectively the market marketing public figure paid Therefore, the medicine enterprise deals with the new medicine to change the turning point, the conformity internal and external resources, the elimination backwardness enterprise, the optimization business management system, pays great attention to adjust the medical trouble contradiction and so on, a series of brand-new topics which the new medicine changes to is closely related with it the medicine enterprise marketing which proposed