Structure Features and Rhetorical Devices of English Newspaper Headlines Abstract: With the development of mass media, newspaper is one of the major media for us to get information all over the Nowadays English newspaper is very popular and read all over C However, many people still have difficulty in understanding English newspaper headlines even for some English This is because English newspaper headlines have their own special features, culture backgrounds and different from the daily English we used in many This paper will then focus on the lexical, structure features and rhetorical devices of English newspaper headlines, which can help us to have a better understanding when we are reading Key words: Newspaper headline, Lexical features, Structure features, Rhetorical 摘要:随着传媒的发展,报纸逐渐成为我们获取世界各地的信息主要媒介。现在,英文报纸的阅读更是非常流行。然而,许多人仍是很难理解英文报纸的标题,即使是英语专业的学生。这是因为英语报纸的标题有着它们自己独有的特点,文化背景和日常英语与我们在很多方面的不同。本文将重点放在词汇,结构特点和修辞在英语报纸中的特点,当我们在读报纸,它可以帮助我们有更好的理解。 关键词:报纸的标题,词汇特征,结构特点,修辞。 Introduction Every time we pick up a newspaper, what come into our sight will be lots of news A headline has become an indispensable part of The editor means to attract the reader’s attention through As a result, news paper headlines are usually specially designed to be short, concise, and informative to convey different kinds of We may be confused by the headlines like “Cater’s War on Waste”, “UFO Sighted”, “Smugglers Get Jail and Fines”, “Weekly Mag for Stamp Lovers to Be Launched”, Yet without some knowledge of news headline features, it is not easy for us to read English This paper has summarized the study of newspaper development in recent years and presents the lexical features, structure features and rhetorical devices of English newspaper headlines in Lexical Features of English Newspaper Headlines Lexical features of English newspaper headlines can mainly include four They are exemplified as [1] Abbreviation Abbreviation, which is used in a large quantity in English newspaper, means “A shortened form of a word or phrase used chiefly in writing to represent the complete form” Generally speaking there are 3 kinds of Abbreviations used in the ① Abbreviation for organizations Examples: UNESCO = Uinted Nations Educational, Scientific and Culture Organization PLO = Palestine Liberation Organization IOC = International Olympic Committee NASA = National Aeronautics and Space Administration APEC = Asia-Pacific Economic Cooperation Conference FIFA = Federation Internationale de Football Association ② Abbreviation for profession and career Examples: MP = member of parliament PM = prime minister GM = general manager PA = personal assistant ③ Abbreviation for our familiar things Examples: UFO = Unidentified Flying Object DJI = Dow-Jones Index AIDS = Acquired Immune Deficiency Syndrome GMT = Greenwich Mean Times Laser = Light Amplification by Stimulated Emission of Radiation Radar = Radio Detection and Ranging Sonar = Sound Navigation Ranging TOEFL = Test of English as A Foreign Language IELTS = International English Language Testing System [2] Shortening Shortening of different words in newspaper aims to spare more space or to cut down the length of the Examples: grad – graduate hosp – hospital cig – cigarette Cell – cellular Sec – second Reps – representatives Info – information Int’l – international Deli– delicatessen Hi-fi – high fidelity Hi-tech – high technology 3-D – three dimensional G-7 – Group of seven A-bomb – atom bomb V-day – victory day [3] Compound Compound words in English newspaper are usually formed by two or over two By compounding, we can make complicated structure simpler, what’s more, save Examples: ① “Plan to aid school dropouts extended” ( China Daily, F1998 ) Here “school dropouts” refers to “the student who drops out of school” ② “Li stresses corruption fight” (China Daily, F1998) Here “corruption fight” refers to “fight against corruption” [4] Informal and Small Words Newspaper headlines are likely to use informal and small words because small words have more meanings than big words and can be used in many In news English these words are refered to as “synonyms of all work” Examples: aim——purpose, design, object intention, meet——assembly, convention, congregation, exam,etc, pact——compact, contract,agreement,convention deal——negotiationm,transaction,bargain, Structure Features of English Newspaper Headlines Structure features of English newspaper headlines can be divided into two They are as follows: [1] Omission Omission is one of the major features of English newspaper Generally speaking, omission can be classified 4 ① Omission of articles Examples: Italian Ex-mayor Murdered ( = A Italian Ex-mayor Was Murdered ) Tenth of British Mackerel Catch Ground into Feed (= A Tenth of the British markerel Catch Ground into Feed ) ② Omission of conjunction and pronoun Examples: USA, Vietnam Resume Talks ( = USA and Vietnam Resume Talks ) Have Dollars, Will Sell ( = If You Have Dollars, Will Sell ) ③ Omission of “be ” and auxiliary verbs Examples: Three Dead after Inhaling over Gas ( = Three Are Dead after Inhaling over Gas ) Married Women to Get Care Allowance ( = Married Women Are to Get Care Allowance ) PNC’s world views praised ( = PNC’s world views were praised ) ④ Omission of verbs Examples: Ballots, Not Bullets ( = Algerians Want Ballots, Not Bullets ) Pom peii Reported Seriously Damaged ( = Pom peii Reported to Have Benn Seriously Damage) [2] Use Noun to Replace Adjective, Phrase, and Verb Nouns are frequently used in newspaper Headlines to replace different words to form various So nouns are the most animated words in news Examples: Yugoslav pianist stirring music world ( “music world” = “musical world” ) Corruption Reports Against Police Rise ( “corruption reports” = “reports on corruption complaints ”) Female axe murderer executed ( “female axe murdered” = “ a female murderer who killed with an axe ” ) Export growth to beat crisis ( “growth” is used to replace “grow” ) Rhetorical Devices Of English Newspaper Headlines Rhetorical devices of English newspaper headlines mainly have six They are as [1] Imitation Examples: The Son Also Rises To Save or Not to Save The Road That Must be Taken Do as Maoris Do The Great Mall of China Candidate in the Wind iPod, therefore, i am [2] Metaphor Examples: A Dove Taking Wing Whitewater May Drown Democrats Trouble Brewing [3] Alliteration Alliteration is the repetition of initial identical consonant sounds in successive or closely associated syllables, stressed Examples: Pride and Prejudice Sense and Sensibility Kill or Cure? Carrots and Clubs? Solitary Soldier Tiger Tied Virtual Villains [4] Rhyme Rhyme is the repetition of an identical stressed vowel sound, followed by identical consonant sound but preceded by different consonants Examples: Masculine rhyme: Foe/toe meet/fleet make/brake Feminine rhyme: Revival/arrival mountain/fountain Eye rhyme: Brain Gain/Drain Dream Team Wheels and Deals Bubble, Bubble, Toil and Trouble It’s More Than a War [5] Pun Pun is an expression that achieves emphasis or humor by contriving an ambiguity, two distinct meanings suggested either by the same word or by two similar sounding Examples: Why is the river so rich? It has two Why are monkeys as talkative as women? Each monkey has a tail(tale) Why is that female movie star so cool? She has many Which can run faster, heat or cold? Heat, because everyone can catch What is the worst weather for mice? When it rains cats and Why is the bride always unlucky on her wedding day? Because she can never marry the best What is mind? It doesn’t What is the matter? Never [6] Idiom Examples: Rome is not built in a Third time The seven-year Conclusion To sum up, English newspaper headlines can use different kinds skills of lexical features, structure features and rhetorical devices to create many Besides the features mentioned above, there many other features in English newspaper headlines for us to Understanding the headlines of the news is a gateway to understand the whole news, so news headlines is an area worthwhile for us to go deep
1、《先秦散文研究》中国社会出版社 2002年5月出版 2、《逻辑语法修辞》甘肃人民出版社 2002年10月出版(修辞部分) 3、《反义词词典》北京燕山出版社 2000年3月出版 4、《新时代汉英大词典》商务印书馆 2000年8月出版(参编) 5、《“左传”“战国策”外交辞令对比研究》中州古籍出版社 2004年1月出版论文: 1、 析《展喜犒师》一文的外交辞令——《外交学院学报》2002年2期 2、谈形声字特点及组成——《外交学院学报》2000年1期 3、谈《说文解字》中的“读若” ——《外交学院学报》1999年2期 4、谈“六书”——《外交学院学报》1998年2期 5、“十年生聚,十年教训”—评析《国语》中“勾践灭吴”篇 ——2001年外交学院科学周论文集 6、《“郑伯克段于鄢”赏析》——《语文学刊》2004年1期 7、《“新时代汉英大词典”编纂札记》——《语文学刊》2004年4期 8、《吟诵“诗经”在春秋战国外交活动中的作用》 ——《外交学院学报》2003年3期 9、《新版“辞源”部分词条释疑》——《外交学院学报》2004年4期 10、《春秋、战国策外交辞令之不同》——《语文学刊》2005年4期 。
Strategic management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards Strategic management is a level of managerial activity under setting goals and over T Strategic management provides overall direction to the enterprise and is closely related to the field of Organization S In the field of business administration it is useful to talk about "strategic alignment" between the organization and its environment or "strategic consistency" According to Arieu (2007), "there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the " “Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [ regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic , or a new social, financial, or political
In 2002 will be implemented in three 10 X college entrance examination College entrance examination system in the reform of English teaching The key lies in establishing the class-based teaching system (1) listening and Against the status quo of poor listening and speaking ability of students to open every Monday of English listening and speaking Use the latest teaching listening "to the future", "traveled the United States," "expect English," and other tapes, video tapes and newspapers, using advanced listening equipment in the classroom teaching through listening, speaking, dialogue, performances, lectures and other lively, interesting students heard about the form of training to improve the communication skills of students, training students in the level of oral expression, reversing the pre-existing "dumb-style" English teaching status (2) the addition of extensive reading classes, the establishment of Foreign Language Reading R Although the new textbooks to read the current increased, but far from what is In order to expand the scope of the students exposure to English, optional printing a variety of genres, subjects suitable for students to read the According to the requirements of content and reading test, teachers will be articles to classify each article in the post-coupled with an appropriate amount of reading comprehension In order to broaden the teaching of English extension, so that extensive reading in English from the curricular and extra-curricular extension to the establishment of foreign language reading acquisition have been published in a variety of domestic suitable for high school students to read English books, will be in English Extensive Reading from the classroom extended to Yuelan Shi to further stimulate students interest in reading and Subscribe for students in English newspapers and magazines, the establishment of English specialty health system, at any time to give them an open reading rooms and study Teaching through extensive reading, students can not only consolidate the textbooks and the basics, but also can improve the self-learning ability to develop intelligence, reading to be (3) The creation of writing Poor writing skills for students in English and Chinese-style English sentences in the written expression of uncommon situation, the school can fully use my existing computer software, according to the new textbooks written request, step by step training on the students "English written expression and training", will be Practical, descriptive text, description text and carry out the purpose of discussion, sub-level guidance Writing Course opened for the entrance examination is not merely to prepare for the written expression, but also enable students to learn a variety of English style of writing methods and techniques to meet the future requirements of the community of foreign language (4) The implementation of the different levels of English teaching, the successful introduction of English classes and increase Students according to their actual English proficiency, the free selection of the successful lessons to enhance our School teachers to take a The basis of less successful lessons where students can make up for deficiencies in knowledge and a good grasp of double-base implementation, to develop their own non-intellectual factors, promote the improvement of performance and enjoy the joy of The basis of good students can participate in improving the high level of English classes comprehensive training to promote their own standard of English to the "high, precision and advanced the" development and outline the task ahead of schedule to prepare for the 2002年全国将实施3十X高考制度。高考制度在改革,英语教学改革势在必行。 关键在于建立各课型教学体系 (1)听说课。针对学生听说能力差的现状,开设每周一节次的英语听说课。选用最新听力教材“走向未来”,“走遍美国”,“希望英语”等录音带,录像带及报纸,利用先进的听音设备,在课堂教学中通过听,说,对话,表演,演讲等各种生动,有趣的形式对学生进行听说训练,提高学生的交际能力,训练学生的口语表达水平,扭转以前存在的“哑巴式”英语教学的现状。 (2)增设泛读课,建立外文阅览室。现行新教材尽管阅读量增加,但远远不能满足需要。为了扩大学生对英语的接触范围,可选印各种体裁,题材适于学生阅读的文章。根据内容和阅读测试的要求,教师将文章进行分类,在每篇文章后配以适量的阅读理解题。为了拓宽英语课堂教学的外延,使英语泛读由课内延伸到课外,建立外文阅览室,购置国内现已出版发行的各种适合中学生阅读的英语读物,将英语泛读由教室扩展到阅览室,进一步激发学生的阅读兴趣和主动性。为学生订阅英文报刊和杂志,建立英语特长生制度,随时给他们开放阅览室和自修室。通过泛读课教学,学生不仅能巩固课本中出现的基础知识,而且能提高自学能力,开发智力,从阅读中得到乐趣。 (3)开设写作课。针对学生英文写作能力差,中国式英语句子在书面表达屡见不鲜的状况,可充分利用我校现有的电脑软件,根据新教材写作要求,循序渐进地对学生进行写作训练。 “英语书面表达与训练”,将应用文,描写文,说明文和论述进行有目的,分层次的指导训练。开设写作课不仅仅是单纯为高考的书面表达做准备,也是让学生学会各种英语文体的写作方法与技巧,适应未来社会对外语人才的要求。 (4)实施英语分层次教学,开设英语成功课与提高课。学生可以根据自己的实际英语水平,自由挑选上成功课还是提高课。教师采取挂牌上课。基础较差的学生可以在成功课里弥补知识的缺陷,抓好双基落实,开发自己的非智力因素,促进成绩的提高,享受成功的喜悦。基础较好的学生可以参加提高班的较高水平的英语综合训练,促使自己的英语水平向“高,精,尖”发展,提前完成大纲任务并为竞赛作好准备。